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Fast fashion is defined by cheap, trendy, mass-produced clothes with a huge impact on the environment. These pieces appeal to consumers because they are affordable and still on vogue. But because they aren’t built to last and quickly go out of fashion, these clothes are discarded, covering landfills.
Plastic products have a bad reputation because some consumers simply forget, refuse, or don't ever think to recycle them. Fortunately, this situation is beginning to turn around.
Protect our Winters vision is that the world embraces renewable energy, electric transport, breakthrough technologies and market policies to achieve carbon neutrality.
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